April 29, 2012

Friday, May 4, 2012
5pm to 11pm EST
Times Square at 43rd Street, New York City

Join Dr. Sylvia Earle, the Ocean Elders and friends in Times Square when high tide comes to Manhattan with the launch of theBlu! 

TheBlu is a global interactive screensaver that will make you feel (almost) as though you’re underwater sharing space with all manner of reef creatures. TheBlu is created by artists from across the world, and it’s mission is to create the ocean on the web so that it can be shared through the web. Seeing theBlu on the giant screens at Times Square first hand shouldn’t be missed if you’re in Manhattan!
Richly beautiful, engaging and yes, a little habit forming, theBlu gives a portion of it’s profits to conservation of the very ecosystems and creatures it represents.  TheBlu becomes a state of mind where you are inspired, relaxed and connected to the ocean.

We’ll have more in depth on theBlu and it’s creators later this week on the new Mission Blue website.  Hope that you can join Dr. Earle and friends in theBlu on Friday!

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