Last Friday, Dr. Sylvia Earle teamed up with other ocean conservation pioneers at NASDAQ MarketSite’s Drum Area in Times Square to launch theBlu – a “socially-connected, globally interactive app” that lets you connect with and explore the ocean and support its conservation. Alongside Avatar’s Academy Award-winning illustrator and theBlu core team member Andy Jones, and The Cove director and theBlu co-advisor Louis Psihoyos, Dr. Earle emphasized the importance of everyone – especially young people – doing their part to protect the oceans.

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It’s easy and fun to use theBlu to encounter and collect colorful virtual fish species for a customized experience, explore diverse habitats, and even send sea life swimming to friends across the internet! Just download the free version from theBlu.comand…