Imagine the ocean from the inside out. Not just the surface. Not just a map of the sea floor. But, picture the living ocean that covers over 70 percent of our planet. That’s where most of life on Earth is! The major divisions of animals, plants, microbes — they are all there. They literally keep us alive. Now we have to return the favor.
Mission Blue is doing essential work driving policymakers and world citizens to get behind ocean conservation and a goal of 20% ocean protection by 2020. This year, I had the honor of representing Mission Blue in Washington DC and working with Secretary John Kerry to influence US policy on the ocean. Thanks to these efforts and others, the United States is taking significant action to strengthen ocean policy and conservation. Indeed, earlier this year President Obama created the largest marine reserve in the world in US Pacific waters — that’s cause for hope!
Yet with only 3% of the global ocean protected, we have hard work ahead.
With the release of the Mission Blue film on Netflix this year, our engine of ocean optimism and engagement has reached a tipping point. The Mission Blue message of hope and action is reverberating through the homes and hearts of a truly global audience. We are witnessing a public awakening to the dire state of our ocean — and what we can do to save it — that is propelling personal decisions and public policy. Remarkably, in 2014 Mission Blue has grown to reach over 1 million people every day with an urgent but hopeful message of ocean conservation. In 2015, we are projected to double that impact.