theBlu Archives - Mission Blue

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TheBlu is Alive!

Last Friday, Dr. Sylvia Earle teamed up with other ocean conservation pioneers at NASDAQ MarketSite’s Drum Area in Times Square to launch theBlu – a “socially-connected, globally interactive app” that lets you connect with and explore the ocean and support its conservation. Alongside Avatar’s Academy Award-winning illustrator and theBlu core team member Andy Jones, and The Cove director and theBlu co-advisor Louis Psihoyos, Dr. Earle emphasized the importance of everyone – especially young people – doing their part to protect the oceans.

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It’s easy and fun to use theBlu to encounter and collect colorful virtual fish species for a customized experience, explore diverse habitats, and even send sea life swimming to friends across the internet! Just download the free version from theBlu.comand…

Posted in Dr. Sylvia Earle, Ocean Elders, theBlu |

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High Tide comes to Times Square on May 4th

Friday, May 4, 2012
5pm to 11pm EST
Times Square at 43rd Street, New York CityJoin Dr. Sylvia Earle, the Ocean Elders and friends in Times Square when high tide comes to Manhattan with the launch of theBlu! TheBlu is a global interactive screensaver that will make you feel (almost) as though you’re underwater sharing space with all manner of reef creatures. TheBlu is created by artists from across the world, and it’s mission is to create the ocean on the web so that it can be shared through the web. Seeing theBlu on the giant screens at Times Square first hand shouldn’t be missed if you’re in Manhattan!

Richly beautiful, engaging and yes, a little habit forming, theBlu gives a portion of it’s profits to conservation of the very ecosystems and creatures it represents.  …

Posted in Dr. Sylvia Earle, Ocean Elders, theBlu |

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Sylvia Earle ‘Delighted’ To Join Board Of Advisors Of Ocean-Themed Web Media Property Theblu.com

LOS ANGELES, California
The Underwater Times

Wemo Media today announced that legendary oceanographer Dr. Sylvia Earle has joined the Board of Advisors for its first Maker Media title, theBlu (www.theblu.com), bringing the Ocean to life on the web.
“We are honored to have Sylvia on the Board of Advisors guiding theBlu to be a meaningful experience of the world’s oceans and serving as a long-lasting and beneficial platform to entertain and educate people all over the world about our vital and precious Oceans” said Wemo Media’s Co-Founder & CEO Neville Spiteri. “Sylvia is a leader in the mission to increase awareness and respect for our Oceans on a global level and has found theBlu can do just that.”

Earle is considered to be the ambassador for the world’s oceans.…

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