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White Coke can raises awareness for polar bears

Courtesy of the Huffington PostEdited by Deb Castellana
Have you seen the new Coke can yet? Beginning November 1, 1.4 billion of Coke’s famous red cans will be turning white in honor of the world’s polar bears.
Coca-Cola announced a special partnership this week with the World Wildlife Fund (WWF) to raise money and awareness for the threatened species. Polar bears have long been a part of Coke’s image, and the company felt there was an opportunity to do more for the bears. Muhtar Kent, Chairman and CEO of The Coca-Cola Company, said in a press release. “We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat.” “That’s why we’re using one of our greatest assets — our flagship brand, Coca-Cola — to raise awareness for this important cause.…

Posted in Arctic, Climate Change, Coca Cola, Dr. Sylvia Earle, Global Warming, One World One Ocean, Polar Bears, WWF |

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