PADI and Mission Blue Are Partnering to Ignite Support for Hope Spots
June 8, 2017
Rancho Santa Margarita, CA – 7 June 2017 – PADI® and Mission Blue™ have forged a formal partnership to help increase the level of protection of our world’s ocean. Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue inspires action to explore and protect the ocean. At the heart of this effort is a global campaign to build public support for the protection of Hope Spots — special places that are vital to the health of the ocean.
Hope Spots are about recognizing, empowering and supporting individuals and communities around the world in their efforts to protect the ocean. By activating its global network of divers and dive professionals, the PADI family will further bring attention to marine areas in a worldwide network targeted for enhanced protection.
“Mission Blue is thrilled to partner with PADI to bring awareness to divers around the world about the value of Hope Spots,” says Laura Cassiani, Executive Director of Mission Blue. “Divers are an important voice in the global coalition for greater marine conservation because they know first-hand the beauty and fragility of marine ecosystems. We believe deeply that this exciting new collaboration between PADI and Mission Blue will ignite broad support for further ocean conservation around the world. Onward and downward!”
In November 2016, PADI announced its Four Pillars of Change social and environmental responsibility program. Devised to elevate the PADI mission to be best in and for the world, the Four Pillars will help connect the PADI community to the ocean causes they care about. Program efforts will be focused on building awareness of important issues affecting ocean health, strengthening dive communities and dive infrastructure, and forming global alliances that will engage and mobilize PADI Dive Centers, Resorts, dive professionals and divers to be a global force for good.
“Connecting PADI Divers and Members with the Hope Spots program provides them with actionable opportunities to have a lasting impact on the future of our blue planet,” says Drew Richardson, President and CEO of PADI Worldwide. “Through our partnership, PADI and Mission Blue hope to educate divers and ignite support for Hope Spots with the long-term goal of formally protecting more areas of our world’s ocean.”
PADI will showcase a different Hope Spot each month to give divers a deeper insight into these vital ecosystems and the need to safeguard them as protected areas. In the coming months, PADI Divers and Members will learn more about some of the best Hope Spots for diving and have an opportunity to nominate new Hope Spots.
If governments, civilian organizations and communities work together to formally protect Hope Spots, these special marine environments can form the seeds of tomorrow’s healthy ocean. Currently, only five percent of the world’s oceans are protected. By joining forces, the goal set forth by the International Union for Conservation of Nature (IUCN) World Conservation Congress to protect 30 percent of our world’s oceans by 2030 is reachable.
Be Best. Be PADI – The Way the World Learns to Dive®
PADI (Professional Association of Diving Instructors®) is the world’s largest recreational diver training organization with more than 133,000 PADI Professionals and 6400 PADI Dive Centers and Resorts worldwide. PADI issues nearly one million certifications each year, making underwater exploration and adventure accessible to people around the world. In doing so, PADI has created a growing number of ocean ambassadors to help defend and preserve the marine environment, and will continue to bring the conversation to the forefront to inspire action.
About Mission Blue™
Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas – Hope Spots. Under Dr. Earle’s leadership, the Mission Blue team implements communications campaigns that elevates Hope Spots to the world stage through documentaries, social media, traditional media and innovative tools like Google Earth. Mission Blue also embarks on regular oceanic expeditions that shed light on these vital ecosystems and build support for their protection. Currently, the Mission Blue alliance includes more than 180 respected ocean conservation groups and like-minded organizations, from large multinational companies to individual scientific teams doing important research. Additionally, Mission Blue supports the work of conservation NGOs around the world that share the mission of building public support for ocean protection. With the concerted effort and passion of people and organizations around the world, Hope Spots can become a reality and form a global network of marine protected areas large enough to restore the ocean, the blue heart of the planet.