April 4, 2018

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SAN FRANCISCO – April 4, 2018 – Niantic, Inc. and Playmob are teaming up to host the first ever Pokémon GO Earth Day Clean Up on April 22. The Pokémon GO Earth Day Clean Up initiative is a series of events that will take place across locations around the world, inviting the Pokémon GO community to join together to clean up the environment and their local areas. Trainers will also have an opportunity to donate to the Mission Blue Foundation, a global coalition united to inspire public awareness, access and support for a worldwide network of marine protected areas.

The Pokémon GO Earth Day Clean Up events will be hosted by Niantic and local NGOs around the world, with coordination implemented by Playmob, the gaming-for-good organization, in collaboration with local non-governmental organizations in each community. Each Pokémon GO Earth Day Clean Up event will unite local Trainers in each community to focus on gathering garbage and debris in public spaces that require significant work.

Earth Day is an incredible movement and opportunity to team up with friends and neighbors to focus on making the world and our own communities healthy and sustainable,” said John Hanke, founder and CEO of Niantic. “We’re looking forward to joining Trainers around the world in their efforts to clean up and preserve the environment in support of the world’s oceans and Mission Blue.”

“We know gaming can be an amazing force for good” adds Jude Ower, founder and CEO of Playmob.  “It’s a pleasure to work with such a purposeful and innovative studio and the inspirational and devoted teams behind Mission Blue and all the supporting NGO partners, collaborating on what we see as the start of a bigger movement towards global solutions through play.”

All Trainers will receive access to a special avatar item to celebrate Earth Day and those who work together to participate in the cleanups around the world will unlock unique in-game rewards for the entire world. If 1,500 Trainers attend the events around the world, 2x catch Stardust for Ground, Water, and Grass-type Pokémon will be unlocked for 48hrs. If more than 3,000 Trainers participate in the clean up events, 3x catch Stardust for Ground, Water, and Grass-type Pokémon for 48 hrs will be unlocked for Trainers around the world.

The full list of Pokémon GO Earth Day Clean Up event locations can be found at pokemongolive.com/events/earth-day/ and include locations like North Carolina in the USA, Peacehaven in the UK, and locations in Japan.

For more information on The Pokémon GO Earth Day Clean Up please visit: https://pokemongolive.com/events/earth-day/

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About Niantic, Inc.

Niantic, Inc., builds mobile real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic, Inc., spun out in 2015, with investments from Google, The Pokémon Company, and Nintendo. The company’s immersive real-world mobile games Pokémon GO, which has been downloaded globally more than 800 million times, and Ingress are available on the App Store and Google Play. Harry Potter: Wizards Unite is Niantic, Inc.’s third game and is being co-developed with Warner Bros. Interactive Entertainment. For more information on Niantic, visit NianticLabs.com.

About Playmob

Playmob is a gaming-for-good platform, working with the most forward-thinking, meaningful organisations to reach gamers with purpose-driven content. We deliver insights and impact in one, enabling partners and players to come together to solve the world’s greatest problems.

We are committed to delivering impact against the Sustainable Development Goals.

Find out more at https://www.playmob.com or join the conversation on Twitter.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit Pokemon.com.

About Mission Blue

Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas – Hope Spots. Under Dr. Earle’s leadership, the Mission Blue team implements communications campaigns that elevate Hope Spots to the world stage through documentaries, social media, traditional media and innovative tools like Google Earth. Mission Blue embarks on regular oceanic expeditions that shed light on these vital ecosystems and build support for their protection. Mission Blue also supports the work of conservation NGOs around the world that share the mission of building public support for ocean protection. The Mission Blue alliance includes more than 200 respected ocean conservation groups and like-minded organizations.

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