September 15, 2017

The Mission Blue Council has just named the Misool Marine Reserve in South Raja Ampat, Indonesia as a Mission Blue Hope Spot. Misool is a shining beacon of hope inside the Coral Triangle, the most biodiverse marine ecosystem in the world. Here’s Misool’s story about how conservation and tourism can be the perfect marriage…

Back in 2005, when Raja Ampat was visited only by a handful of daring divers aboard their pirate-esque Phinisi schooners, Marit Miners and her future husband Andrew spent their third date, which lasted nearly a month, diving Misool’s undiscovered reefs. They explored the region’s maze of karst outcroppings and rugged islets.  During a surface interval between dives, the pair stumbled upon a secret beach which was home to an itinerant shark finning camp, clearly contributing to the estimated 100 million sharks killed each year to supply the shark fin soup trade.

Appalled by what they saw and inspired to protect what we now know to be one of the most biodiverse places on earth, Andrew contacted the local clans and asked for their permission to build a conservation centre on Batbitim Island. With the elders’ blessings, Marit and Andrew set about their task.   

Unfortunately, Marit and Andrew had A) no experience or education in conservation, architecture, construction, or small island politics, and B) no money for what quickly ballooned into a much bigger project than anticipated. But they did have plenty of enthusiasm and energy. Eventually they mobilised co-conspirators and investors who also believed in their vision: creating a private island resort that would leverage pristine reefs as its central asset, and ultimately become the funding vehicle for the conservation work that urgently needed to be done. 

With the backing of a handful of supporters, Marit and Andrew began construction in 2005, alongside dozens of workers recruited from as near as the village next door and as far away as Java, Germany, and the UK.

It worked. In 2008, after two and a half very long years of construction (and sleeping underneath plastic tarps, subsisting on soggy rice and old eggs, and periodically breaking out in boils from malnutrition), Misool opened its doors to its first guests. Since then it has welcomed a diverse array of visitors, from conservationists and nature nerds to weary city folk looking to get away from it all, snorkelling enthusiasts, devoted kayak and paddle boarders, celebrities in search of a hash tag-free oasis, parents looking to bring their kids to a gorgeous, safe series of beaches and lagoons, and scuba divers in search of the perfect reef. (There are 60+ dive sites in Misool’s Marine Reserve.)

 “We came just in the nick of time,” said Marit. “In 2005, the reefs were under intense pressure from shark finners, bomb fishermen, and industrial-scale long liners.  The local community lacked the resources to stop these incursions by outsiders.  The traditional landowners have their own homegrown tradition of fisheries management, and this laid the groundwork for a powerful collaborative lease agreement. Together, we established a 300,000-acre Misool Marine Reserve, stopped all fishing, and created 165 jobs.” 

What made, and continues to make, Misool a unique organisation is that the natural resources, in this case the reefs, are the most important business asset. The Misool Marine Reserve is an expanse of ocean, with incredible biodiversity and it has an important function in seeding and replenishing the reefs of the Coral Triangle.

The unique partnership of a for-profit organisation, Misool, and its non-profit sister, Misool Foundation, makes investment in the protection of its central asset possible. The synergy between the two organisations provides the mechanism for guests to visit this rare sanctuary, thus inspiring them to support the conservation initiatives through the foundation. The resort provides a permanent logistics base for the foundation, shares costs, provides support in the form of a senior management advisory team, fundraising, technical expertise, and more.  The Foundation would be unable to bear the cost of these services without resort.  And Misool would be unable to offer guests transformative experiences in the heart of marine biodiversity without Misool Foundation’s unfaltering vigilance.  

“Misool’s model isn’t a ‘one size fits all’ design, but the principle is certainly scalable and replicable,” Marit continues, “We hope that the ongoing protection of Misool provides an inspiring example of just how effective private enterprise driven conservation work can be. And of course, how powerful consumer choice can be in supporting conservation. This model protects nature, strengthens community, and creates a unique value proposition for the switched-on consumer­.”

So, what’s next for Mission Blue’s newest Hope Spot?  

“We dream big, but we must never lose sight of our founding commitment.  We set out to protect the world’s richest reefs, and that’s exactly what we intend to do,” Marit concludes. “But of course, the shape of things keeps changing, and new challenges always present themselves. The Misool Marine Reserve is now well established, but there are still a thousand and one ways we could do more, do better.  Once upon a time, when we first set foot on this island, we were just a handful of people with a lot of passion who followed our hearts. Even if we’ve done nothing else, hopefully we have proven that even regular people can do something worthwhile, and something that will be of value for generations to come.”


  • this is such an amazing story. my class is reading World Without Fish by Mark Kurlansky and we are learning about fish depletion and have been through so many articles about it and then watched your youtube video and it inspired me and i want to help fish and sharks they aren’t doing anything so we should leave them alone and i have always waned to go scuba diving all my life and you have inspired me so much and i want to do it even more now so thank you for this experience. I have a friend with a virtual reality headset and you can virtually see the ocean and its amazing and if you hit the buttons with a white animal it tells you about it and it says like there are only few today due to fishermen and people eating or hunting for them to sell it for the highest bidding price

  • I couldn’t agree more with Angie. This is a great story of inspiration. Small contributions multiplied by like minded people can achieve big results and this right here is an example of that. In order to make a difference we must act. Keep up the great work Misool!

  • annamarie says:

    wish to be there

  • This is such an amazing story of inspiration, determination and passion, it’s fantastic! Yo read stories such as this, against at all the odds is humbling. We need more of this in Indonesia and in the world. I will be personally looking at ways I can support you! Keep up the excellent work! Shared to my Feet Do Travel FB group, my private page, pinned and tweeted!

  • Heather Woolley says:

    This is a beautiful story of love and respect for the ocean and her dwellers.A story of vision and hope for a future CONSERVING of the corals and reefs.Thank you for all these things you have done.I wish you much success and good wishes for your future dreams….

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